Behavior and public goods

Survey experiments on how information about peers changes willingness to pay for environmental public goods.

• How Much Versus Who: Which Social Norms Information Is More Effective?
  Andrew Meyer, Guanyi Yang · Applied Economics, 2016In a randomized survey of 559 college students voting on a hypothetical ‘green fee’, telling them that 85 percent of peers at other schools voted yes raised stated contributions by about $7–8 (roughly 25 percent), while telling them the dollar range of peer fees lowered contributions by about $8–9; given both pieces of information, the effects cancelled.